For Marketers

As a marketer in today’s multi-platform media world, we realize the challenges you face in getting your message out to a mass-market audience. Digital media screens can be an effective selling tool in converting shoppers into buyers, especially at the point of sale, but only if the creative is relevant, compelling and created with consideration to the customer mind-set.

What do we mean by this?

Every venue has its unique challenges and opportunities. The creative playing to a cinema audience that’s already captive and in high anticipation mode is very different to a busy mom pushing her cart through the aisle of a store with her three kids in tow. This is what we mean by the consumer mind-set; being aware of the environment and the customer and creating content that speaks to that venue with relevance and engagement.

Can’t my agency do this?

It’s a question we’re often asked. Our answer is usually a hesitant “possibly.” But the digital out of home space is an unique as the web space, and most brands will have a dedicated agency that are experts in on-line messaging, so why not also have an agency that is an expert in the digital out of home space? When we work with brands, our first question is always, “what is your lead agency doing?” Then we take this overall approach and make it work for the digital out of home space. It’s this kind of collaboration that makes for a successful and cohesive campaign across all platforms.

Do you work with retailers?

Yes, that’s one of our key competencies. We know the retail environment and understand the importance of the merchants and buyers you work with day after day. Think of the in-store environment as a place to really focus on the brands and products available in the store; for example, you may have a special pack promotion, a special pricing message or a special offer that you have no national advertising dollars or co-op dollars to promote; using a retailer’s in-store network is a smart way to get this message out to customers.

360 Degree Marketing

It’s about connecting the dots between your brand the venue and the consumer. No marketing initiative happens in a vacuum in today’s multi-platform, fragmented media world, which is why we look at your whole marketing mix before developing solutions.